My Work

Supported the design of Clari’s Revenue Context narrative, repositioning the company as the AI for Revenue platform. Led cross-functional alignment to ensure message consistency across web, sales decks, and supporting assets, while standardizing product-level positioning.

Impact: Launched at the Gartner Chief Sales Officer Summit, the new narrative set the foundation for strong analyst engagement and upcoming inclusion in the Revenue Action Orchestration MQ.

Led cross-functional marketing efforts following Clari’s acquisition of Groove, driving a unified rebrand across assets and orchestrating all customer communications around platform integration. Ensured consistency in narrative, visual identity, and roadmap alignment.

Impact: Enabled Clari’s inclusion in the Forrester Wave for Revenue Orchestration Platforms—where we were named a Leader—by meeting key integration and branding milestones.

Led the repositioning of Rattle from a tactical Salesforce-Slack workflow tool to a strategic Process Automation platform built for revenue teams. Reframed the narrative to spotlight its role in streamlining RevOps, preventing pipeline leaks, and reinforcing strategic execution.

Impact: Drove Rattle’s first $1M+ quarter by shifting market perception and expanding enterprise relevance.

Launched Clari’s Revenue Execution SKU to drive frontline adoption of the platform by defining its strategic positioning, crafting targeted messaging, and enabling the field with mid- and late-funnel content. Collaborated closely with sales enablement and programs to ensure GTM readiness.

Impact: Contributed to $1M in new product introduction (NPI) revenue by accelerating pipeline conversion and frontline engagement.

Led the launch of Powered by Clearbit, repositioning the company and its APIs as the go-to solution for in-product data enrichment. The initiative showcased Clearbit’s value for product teams while deepening customer engagement and unlocking new usage intelligence.

Impact: Hit 150% of sales quota in the launch quarter and elevated Clearbit’s role in strategic product partnerships.

Led the strategic launch of Eureka Explorer data lineage at data.world, anchored by a high-impact debut at the Gartner Data & Analytics Conference. The multi-channel launch reframed data.world’s innovation narrative and re-engaged a previously quiet market.

Impact: Reignited interest from 50% of previously lost accounts and positioned Eureka Explorer as a catalyst for renewed pipeline momentum.

Partnered with internal experts at data.world to develop a thought leadership asset that clarified the complexities of data mesh governance for modern data teams. The white paper filled a critical knowledge gap and elevated the company’s voice in the market, establishing data.world as a trusted source for data mesh content.

Impact: Attracted co-marketing interest from Snowflake and boosted brand awareness through high-value educational content.

Authored a technical white paper that differentiated Groove’s activity capture from Salesloft and Outreach, with a clear focus on how functionality translates to revenue outcomes. Designed as a bottom-of-funnel asset, it addressed key concerns of technical decision makers in competitive and renewal scenarios.

Impact: Filled a critical content gap, helping win competitive deals and prevent churn by linking technical depth to business value.

Drove the strategic announcement and supporting efforts behind data.world earning Powered by Snowflake and Premier Partner designations. The initiative combined focused partner marketing and alliance enablement to signal credibility and deepen Snowflake ecosystem alignment.

Impact: Secured marquee partner status, positioning data.world as a trusted player in the Snowflake ecosystem.

Spearheaded The Data Download, Clearbit’s first monthly product update video series designed to spotlight high-impact releases in a fast, engaging format. The launch established a fresh, customer-facing channel for release marketing.

Impact: Debut video became Clearbit’s top-performing social media content to date and created a scalable vehicle for product engagement.

Produced a targeted promotional video for Kollective’s Browser-Based Peering free trial, tailored to Microsoft’s partner sales reps and focused on highlighting key product differentiators. The video served as a compelling asset to support channel-driven demand.

Impact: Drove a 25% increase in free trial sign-ups from Microsoft referrals over six months.

Delivered a keynote-style presentation at Big Data London highlighting how data.world enabled OneWeb to build a self-service data hub—bringing satellite data from space to business users in minutes. The session spotlighted real-world impact and platform scalability.

Impact: Influenced $700k+ in new pipeline and deepened customer advocacy through OneWeb’s public endorsement.