Resume

I’m a product marketer who knows how to resonate across B2B SaaS audiences—whether it’s RevTech, MarTech, data and analytics, or network infrastructure. I’ve built narratives that win trust, drive clarity, and fuel GTM motions from enterprise deals to category launches. At Clari, I led our repositioning to “AI for Revenue” and helped close $1M+ deals by aligning strategy to story.

Work Experience

Clari

April 2024 - Present

Lead Product Marketing Manager

  • Spearheaded the messaging for Clari’s repositioning as the AI for Revenue platform—defining the product narrative and executing across campaigns, web, sales decks, and internal enablement.

  • Partnered with product and sales to develop go-to-market strategy and competitive positioning for Clari’s sales engagement solution post-acquisition.

  • Supported strategic $1M+ enterprise deals with custom materials and competitive insight, contributing to wins at Nasdaq, Workday, and Paychex.

  • Built campaign and messaging frameworks for mid-market and enterprise sales plays, collaborating across product, demand gen, and RevOps.

Rattle

July 2023 - March 2024

Founding Product Marketing Manager

  • Repositioned Rattle as a leader in Revenue Process Automation, driving its first $1M+ quarter and establishing a new GTM category.

  • Developed full messaging architecture and buyer-aligned positioning that shaped product direction and revenue team alignment.

  • Partnered cross-functionally to increase AI feature adoption, designing in-product comms and release narratives that demystified value for upmarket users.

Clearbit (RIF)

November 2022 - June 2022

Senior Product Marketing Manager

  • Rebuilt product marketing foundations post-hiatus—launching new processes, re-segmenting target markets, and scaling upmarket adoption.

  • Led cross-functional GTM for key launches and campaigns, partnering with sales and demand gen to build pipeline with mid-market and enterprise buyers.

  • Boosted top-of-funnel by 2Xing free tool signups via high-conversion messaging and PLG experimentation.

data.world

July 2021 - November 2022

Senior Partner Marketing Manager

  • Built strategic relationships with key SIs like Snowflake and Databricks, aligning with data and analytics leaders to expand influence.

  • Drove co-selling campaigns by creating educational materials that enhanced collaboration and accelerated joint sales.

  • Evangelized data.world’s offerings through co-hosted webinars and speaking engagements, amplifying partner impact and market presence.

Senior Product Marketing Manager

  • Launched data.world’s knowledge-graph-powered data lineage at the Gartner Data and Analytics Conference, reigniting 70% of closed-lost opportunities from H1.

  • Standardized six core sales plays (solutions), providing GTM teams with detailed materials and customer journey maps to drive consistency and effectiveness.

  • Led enablement efforts by coordinating technical training with EPD and creating all supporting content for GTM teams.

Product Marketing Manager

  • Redefined technical buyer personas like data engineers and architects to align messaging with strategic goals.

  • Analyzed competitor offerings to shape product strategy and craft targeted campaigns that stood out.

  • Positioned data.world as a thought leader in the Modern Data Stack and data mesh through compelling content and storytelling.

Kollective Technology

March 2020 - July 2021

Product Marketing Manager

  • Launched the industry’s first self-serve ECDN free trial, generating 75% of new leads and doubling net-new revenue.

  • Key partner in beta testing and launch of the Kollective IQ network analytics dashboard, enhancing product adoption.

  • Drove 90% of referrals by creating key assets for Kollective’s Microsoft partnership.

Content Marketing Manager

  • Targeted the CIO persona with a custom research project on post-pandemic technology needs of Global 2000 companies, shaping messaging and outreach strategies.

  • Drove inbound marketing campaigns to increase brand visibility and attract high-value leads.

  • Led corporate communications and media strategy, amplifying Kollective’s presence in the market.

G5

November 2015 - March 2020

Content Marketing Manager | Corporate Marketing

  • Built G5’s inbound marketing strategy by introducing new content channels to engage target audiences.

  • Developed industry-specific reports with the advanced analytics team, solidifying G5’s leadership in AdTech for commercial real estate.

  • Partnered with Creative to establish new brand guidelines and trained internal teams to ensure consistent use.

Content Strategy Manager | Creative Services

  • Managed a team of 8 internal and 16 freelance writers, ensuring content quality and alignment with brand goals.

  • Drove revenue growth for Creative Services, scaling quarterly one-time revenue from $75k to over $1M in just one year.

  • Served as a subject matter expert on content creation for B2C and B2B audiences, supporting Sales and Success with pitches and project planning.

Lead Copywriter | Creative Services

  • Launched training programs and implemented best practices to boost team productivity and content quality.

  • Streamlined onboarding and project management, improving efficiency and ensuring timely delivery across projects.

  • Optimized project and resource planning to successfully manage complex initiatives at G5.

Awards

  • Clari Top Product Marketing Performer FY25

  • Clari CMO Award FY25

  • Clari Cross-Functional Collaborator Award FY25

  • data.world Culture Award Q2 2022

Education

  • Bachelor of Science, Human Physiology, University of Oregon